For the launch of Vodafone’s GigaTV Home Sound Box, we created an immersive brand activation that would not only boost awareness, but also deepen engagement across multiple real-world and digital touchpoints — all without introducing new platforms or channels.
Together with Vodafone and their agency partners, we developed a scalable immersive campaign strategy under the campaign umbrella GO BOOM. The core idea: take existing Vodafone touchpoints and charge them with interactive, emotionally resonant experiences that extend the brand story into the everyday lives of consumers.
By fusing CGI, AR, and 3D content into a cohesive multi-format journey, the campaign connected users with Vodafone’s product in dynamic and unexpected ways — to create awareness, product engagement and present the features of the new soundbox in interactive way.
Enhancing existing Media Touchpoints with Immersive Experience layers
The campaign strategy was designed to activate existing touchpoints through immersive content — both in the physical and digital realm. Here’s how we brought it to life:
1. AR Experience via 3D QR Codes
AR was integrated directly into high-traffic touchpoints such as:
- National OOH placements
- Vodafone shops (shop windows, wobblers, in-store flyers)
- Vodafone Campus locations
- Even cinema ads, printed on popcorn bags
Scanning the 3D QR codes launched an augmented reality experience that revealed the GigaTV Box and campaign visuals in a playful, spatial narrative – no app required.
2. CGI Reels for Social Virality
We developed a suite of CGI-powered reels designed for organic and paid distribution on Instagram.
The content played with physics-defying motion, cinematic transitions, and visually surreal moments — designed to provoke curiosity, encourage sharing, and convey the feeling of “GO BOOM” in the feed.
The reels functioned both as brand communication and as shareable entertainment — designed to blur the line between ad and social content.
3. 3D OOH Activations on LED Cubes
To extend the visual language of the campaign into physical environments, we created the concept for the usage of 3D animations for large-format LED cubes located in Berlin and Düsseldorf.
The outdoor placements showcased the GigaTV Home Box in explosive, cinematic visuals that made it appear as though it was breaking out of the LED cube.
The goal: stop passersby, create high dwell time, and leave a memorable visual impact tied to the Vodafone brand.
Immersive Experiences & 3S Markting as Awareness and Engagement Booster
The GO BOOM campaign brought together tech, storytelling, and strategic media placement — leading to a rich, multi-sensory brand experience that engaged users across formats without adding friction.
Key takeaways:
1. Existing media and touchpoints were recharged with immersive layers instead of being replaced or reinvented
2. Users actively engaged with the brand on-site, in-store, and online — with interactive digital product experiences
3. Content was optimized for shareability and reusability, enabling strong organic and paid performance across channels
4. Physical formats (like 3D OOH) turned passive media spaces into interactive storytelling environments
The campaign validated immersive campaigning as a sustainable strategy to enhance brand ecosystems — not by increasing media spend, but by using media placement smarter by enriching them with interactive experiences.
