&AND helps brands to build the immersive marketing ecosystem of tomorrow, by creating new brand experience and business models in the interface between digital and real world.
Immersive Marketing leverages emerging technologies such as Mixed Reality (AR/VR), Virtual Worlds, Web3 and AI to engage customers in fully immersive and interactive brand experiences.
The direct interaction between customers and branded content represents a paradigm shift in the way people consume content that will not only shape the future of online interactions, but also offer exciting new opportunities for brands.
Immersive marketing opens up new dimensions for brands. With personalized avatars, virtual worlds to explore, digital products to discover, and the use of immersive technology and interactive platforms, the possibilities for new brand experiences are endless. While the metaverse is a rapidly evolving space, we see six dimensions at the core of future immersive marketing ecosystems.
‣ Digital products & assets
‣ Digital identities & avatars
‣ Virtual worlds
‣ Community & collaboration
‣ Immersive experiences
‣ Interactive platforms
With our AND-to-END approach we empower brands to unlock the full potential of the immersive marketing and stay ahead of the curve in this rapidly evolving space. Our approach covers the entire spectrum of from ideation and strategy until project implementation and advisory.
As a team of experts and creative technologists, we bring deep knowledge of the immersive marketing and emerging technologies to guide you from your first activation to full-scale marketing strategies.
In our Co-Creation sessions we make a deep dive into your brand to identify and develop relevant immersive marketing use cases that align with your values and objectives.
We give your ideas a reality check and create a detailed concept that defines the customer experience journey, technical infrastructure, project scope, costs and resources to create impactful experiences for your audiences.
Our experienced team is dedicated to helping you turn concepts into reality. We help by setting up the project team, identifying the right implementing partners, and ensuring that the project remains aligned to the concept and objectives throughout the implementation phase and is executed efficiently and effectively.
We have a vast partner network consisting of experts and solution providers across a variety of fields including tech, marketing, communication, and legal. This network allows us to provide our clients with access to the right implementation partners that fit the scope and needs of their project. We have developed close relationships with all of our partners over the years, ensuring that our clients have access to the best resources and expertise available in the immersive marketing space.
‣ AR & VR development
‣ NFTs & Web3 Dapps
‣ 3D & animation
‣ AI & automation platforms
‣ Games & virtual events
‣ Creative Storytelling
‣ Social Media & Influencer
‣ Community Management
‣ Media Activation
‣ Cooperations & Partnerships
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