THE Innovation House
For Immersive Marketing

&AND enables brands to (re)create touchpoints with immersive experiences, by developing new brand experiences and business models in the interface between digital and real world.

THE Innovation House For Immersive Marketing

&AND helps brands build the immersive marketing ecosystem of tomorrow, by creating new brand experience and business models in the interface between digital and real world.

OUR MISSION

CREATING IMMERSIVE CAMPAIGNS & EXPERIENCES THAT MATTER

We are an experienced team out of immersive pioneers, marketing experts and creative technologists that always challenge the status quo and work together with our clients to develop cutting-edge immersive marketing campaigns and experiences at the forefront of technology.

MIXED REALITY - ARTIFICIAL INTELLIGENCE - VIRTUAL WORLDS - GAMING - AR/VR - 3D MARKETING - INTERACTIVE PLATFORMS - HOLOGRAMS - PERSONALIZED AVATARS - WEB3 - SNAPCHAT FILTER - ROBLOX - AND MORE -

OUR FOCUS

THE POWER
OF IMMERSIVE
MARKETING

Immersive marketing is a strategic concept to actively involve customers in an immersive, interactive and personalised brand experience - at the interface between the real and virtual worlds.

The rapidly evolving field opens up new opportunities for brands each day. With personalized avatars, virtual worlds to explore, digital products to discover, and the use of immersive technology and interactive AI platforms, the possibilities for new brand experiences are endless.

Next Level Campaigns
& Experiences

Unlock highly engaging campaigns through emerging technologies that stand out and stay with your audience with up to 45% higher awareness.

Active
Brand Engagement

Move beyond passive impressions. Immersive marketing invites your audience to actively engage with your brand and reach up to 4x higher dwell times.

New Target Groups

Gen-Z and Millennials as digital natives seek a digital lifestyle, interactivity, and personalization. 60% think that the future will be immersive.

Rethink Your Touchpoints

Immersive marketing enables brands to give their existing touchpoints a second live by making them more interactive and engaging. Enabling up to 70% higher content recall.

OUR CASES

Discover our immersive marketing experiences and campaigns that we created over the past few years.

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OUR CLIENTS

CHALLENGING THE STATUS QUO

"With THE MUSIC HERO campaign, we developed a bold new immersive brand experience that brings music, community and digital culture together on a virtual stage. AND Innovation played a central role in shaping the strategic foundation and creative concept behind the initiative, while continuously consulting and guiding the process from start to finish."
Giuseppe Fiordispina
Marketing Director CUPRA / SEAT Germany
"Thanks to the work of Daniel Sack and it's Team, we were able to implement a powerful idea using blockchain technology for a good cause in a very short time - the world's first SMS as NFT. In my 14 years at Vodafone, there has never been a project that has achieved such a large, global reach without much media engagement. AND has been advising us continuously on metaverse and innovation marketing since then."
Gregor GrĂĽndgens
Director Brand Marketing / Vodafone
"Together with AND, we created a fully customizable, interactive Metaverse advertising space that can be easily accessed through a link on the web. As a forward-thinking partner dedicated to innovation and Metaverse marketing, they brought our vision to life with their creativity, strategic approach and by onboarding the right solution partners."
Stephan Winter
CEO / PHD
“AND Innovation not only makes our brand visible, but allows it to be experienced immersively. With creative ideas, innovative technologies, and a deep understanding of audience engagement, they create formats that not only stand out – but actively involve. This is exactly how we succeed in making the shift from classic campaigning to true engagement.”
Christian Maier
Head of Media / Vodafone

OUR APPROACH

WE GUIDE YOU
ALL THE WAY

Together with our clients we create innovative concepts and strategies, to develop next-level immersive marketing campaigns. Our work bridges creativity and technology—shaping impactful digital experiences that not only engage audiences in completely new ways but also  rethink how traditional touchpoints can evolve into meaningful, interactive brand experiences.

Consulting
& Strategy

Rooted in immersive marketing and emerging technologies— we are guiding brands from their first digital activation to scalable, results-driven marketing strategies.

Creative Technology

We turn emerging technologies into scalable, interactive experiences. From prototyping and AR to AI-powered solutions, we translate digital innovation into real-world impact.

Content Creation

From immersive 3D worlds to high-impact CGI virals, our content is designed to stop the scroll and drive engagement. Story meets technology to create standout experiences for digital and spatial platforms, while seamlessly supporting larger media campaigns.

Project
Realization

With our preferred development partner RECORDBAY and network of specialized collaborators, we deliver full-cycle project execution, integrating experience into existing IT ecosystems and beyond.

OUR AND-TO-END PROCESS

THE WAY TO 
YOUR FIRST 
CAMPAIGN

With our AND-to-END approach we empower brands to start fast and unlock the full potential of immersive marketing, by staying ahead of the curve.

01

IDEATION
& CO-CREATION

In our Ideation & Co-Creation sessions we make a deep dive into your brand to identify and develop relevant immersive marketing use cases that align with your values and objectives.
02

CONCEPT DEVELOPMENT

We give your ideas a reality check and create a detailed concept that defines the customer experience journey, technical infrastructure, project scope, costs and resources to create impactful experiences for your audiences.
03

IMPLEMENTATION
& ADVISORY

Our experienced team is dedicated to helping you turn concepts into reality. We help by setting up the project team, identifying the right delivery partners and ensuring that the project is delivered effectively and efficiently, and remains focused on the concept and objectives throughout the implementation phase.
BUT FIRST 
THINGS FIRST

Are you interested in working together with us?  Then don't hesitate and contact us via the form below.

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OUR Team

WE ARE &AND

Daniel Sack
CEO & Founder
André Groẞ
Creative Technology Director & Co-Founder
Zoe Schöffler
Client Consultant & Account Manager
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