As part of Vodafone’s Kabel-TV campaign during the European Championship, we developed a performance-driven CGI content strategy designed to do more than just grab attention. Under the theme “Das Runde muss ins Eckige”, the goal was clear: boost awareness for Vodafone’s Kabel-Anschluss-Check and drive traffic — with precision.
Going Beyond Fake OOH with Hyperlocal regional targeting
We created region-specific CGI virals tailored to four key areas in Germany. Each asset was not only visually unique but also geo-targeted and optimized for click performance by postal code. Distributed on Instagram, the campaign combined creative production with a smart media strategy that treated CGI as more than just eye candy — but as a performance lever. Every view was built to convert.
CGI Virals as Conversion Driver
The campaign delivered on both fronts: costs per click were significantly reduced, thanks to the interplay of high-impact CGI and strategic targeting. The result wasn’t just better performance — it was proof that CGI content can directly impact conversion, not just awareness.
