Vodafone’s internet was recognized as a test winner by Stiftung Warentest — and we turned that win into a game. We launched the #GOReaction Challenge, a playful social activation where users tested their reaction time and challenged friends to join in.
Gamification for interactive Brand & Product Storytelling
We developed a custom web app built for speed — both in concept and execution. The game was lightweight, mobile-optimized, and easy to access without downloads or barriers. Players took a single, high-stakes reaction test and were instantly shown how they ranked. The interface was clean and intuitive, designed to keep the focus on play. Core to the experience was the ability to challenge others — creating a ripple effect of engagement and competition. It wasn’t just about showcasing network performance and speed, it was about making people feel it through gameplay.
From a Social Activation to an in-store Experience
Following the digital campaign, the Reaction Challenge made its way into Vodafone stores, where visitors could test their reaction time on in-store touchscreens. The challenge was also extended to the 2024 VideoDays Festival, where creators and visitors tested their skills live. Real reactions, real-time scores, and high-energy moments made the game a standout on the ground.
In the end, the challenge became a playful, emotional celebration of Vodafone’s network performance. The combination of competition, simplicity, and speed turned a brand message into an experience — one users wanted to share, repeat, and beat.
