At OMR Festival 2025, Vodafone unveiled the Magic AI Mirror — a live installation that transformed festival visitors into animated digital characters in real time. From astronauts to anime heroes, the experience blended surprise, emotion, and entertainment into one seamless moment of transformation on a public screen.
An Interactive Experience with up to 17 AI Frames per second
The installation was built around a real-time generative AI pipeline, producing 17 unique frames per second. Visitors selected their character on-site — no downloads, no sign-ins. The system processed live video input and projected the AI-generated avatars instantly onto a large screen. Each interaction was unique and designed to feel magical, yet technically robust. The setup focused on frictionless participation, visual richness, and social shareability.
A Festival Highlight That Delivered Emotion, Engagement, and Reach
The Magic AI Mirror became a standout experience at OMR — consistently drawing crowds, generating UGC, and showcasing Vodafone’s commitment to tech-forward brand storytelling. It turned passive visitors into active participants and delivered a future-facing moment that stuck with people long after the festival.
